【台中大里區農會 - 香米包裝 / 標準字設計】
在台中這片豐饒的土地上，每粒米都承載著農夫寄予的深情與厚望。將這份情感轉化成“米粒香氣”與農夫四季耕耘的插畫景象。包裝正反面巧妙呼應，象徵生命力和樂天的在地精神。品牌字體結合圓體和黑體字，兼容並蓄呈現信賴感及親和力，旨在改變對農會的傳統印象。此款包裝強調傳遞樂活的在地精神。讓消費者感受土地與人類的互動見證，品嚐之餘請珍惜每一粒來自土地的恩賜。
【Dali District Farmers Association-Rice Packaging Design】
In the fertile land of Taichung, every grain of rice carries the deep affection and high hopes placed by the farmers. This emotion is transformed into illustrations of the "smell of rice grains" and farmers working hard throughout the four seasons. The front and back of the packaging cleverly echo each other, symbolizing vitality and Lotte’s local spirit. The brand font combines round and bold fonts to present a sense of trust and affinity, aiming to change the traditional impression of the farmers' association. This packaging emphasizes conveying the local spirit of LOHAS. Let consumers experience the interaction between land and human beings and cherish every gift from the land while tasting.
